What is data cleansing, data cleaning, data scrubbing, and hygiene?
Data cleansing, data hygiene, or data scrubbing is the most important step in the preparation of B2B data. It refers to the inspection, discovery, and rectification of corrupted, incorrectly formatted, or incomplete information.
This process of cleaning business data involves appending missing values, spotting, and correcting errors. When examining business insights to make clever decisions, you need to begin with a comprehensive data cleaning process.
Cleaning data is key to data analysis. It lays the foundation for efficient, effective, and accurate data inspection. Without the prior cleaning of organizational data, the process of data analysis won’t be as accurate or clear. This is because the insights within the database will be scattered and unorganized.Simply put, good data examination rests on clean, error-free data.
The Challenges With Cleaning Data:
- Since good analysis depends on adequate database cleansing, analysts may come across challenges with the dataset scrubbing process.
- All too often businesses lack the resources and attention required to perform the cleaning process effectively. Inadequate rectification and preparation of data often allow inaccuracies to creep in through the cracks.
- However, you have to understand that the data analyst is not at fault for this problem rather it’s a much bigger issue of manual & siloed data preparation and cleaning.
- Beyond the lackluster & faulty examination, the larger problem with traditional approaches of scrubbing and preparing data is the time it takes to get it done. In fact, studies suggest that data scientists spend most of their time cleaning and preparing data. This explains why most B2B businesses tend to skip the data cleaning process.
- Most companies require data cleansing solutions that will not just help with the analysis process but also lower the resources and time spent on preparation. This is why procuring reliable data clean up services can help.
Comprehensive Data Clean Up Solutions
By procuring our Data Cleansing Services, we can help you overcome challenges that most B2B businesses face when getting their data cleaned manually. We have devised a unique approach for data preparation that enables business-to-business companies to exploit their data with proper dataset cleaning solutions..
When you Outsource Data Cleansing Services to us, you can be sure of receiving specialized solutions to enhance your data quality in all computer systems and file formats. They include databases (online, offline, and digital), CRM data ( cloud-based systems and in-house systems), social media data, etc..
Our Data Scrubbing Services can help C-level managers and executives at all levels in eliminating redundant data and make sure decisions are made with accurate and reliable information. The experienced data clean up team detects, rectifies, and eliminates unhygienic data – inconsistent, inaccurate, and corrupt B2B information.
Why Outsource Our Data Cleansing Services?
In most cases, B2B databases consist of data amassed over an extended period, from different sources & in multiple formats. Additionally, almost half of B2B data tends to decay over a certain period of time each year, leaving unreliable, ineffective, and redundant data within the B2B database.
Though not favorable, data deterioration is an inherent after-effect of the ever-changing B2B space. From customer engagement, demand generation, marketing to sales, unhygienic data doesn’t just impact your revenues but also run deep into the CRM systems. This, in turn, erodes the bottom-line efficiency and growth.
For most businesses, particularly in the B2B sector, the accuracy and quality of their client data are paramount. As the database size expands, the likeliness of the data getting dirty or obsolete also amplifies. Therefore, having accurate, consistent, and complete data is of utmost importance for your customer retention and prospecting efforts.
Having proper data hygiene allow organizations to enhance their contact strategy and customer experience (CX). It can also help save money and minimize wastage by maintaining clean, accurate mailing lists and email data; leading to potentially massive savings on direct mail. All these can be made possible with a professional Data Cleansing Service.
Benefits of Procuring Data Scrubbing Services
We offer high–quality Business Data Cleansing services that are ISO-certified, adherent with international guidelines.
Here are a few benefits you can enjoy when you outsource our data cleaning service:
Expert Solutions
When you allow professional third-party agencies to handle your database cleansing job, you can expect a much more rewarding end-result. This doesn’t mean your data management staff is incapable or incompetent. It’s just that those data experts of database cleaning service providers possess the experience and knowledge that are unmatchable. Thereby, procuring the help of qualified data professionals will help in improving your B2B data’s quality.
Cost-Effective
Outsourcing offshore database cleansing service is also cost-effective. It helps in saving the resources that otherwise would have been spent on hiring & training in-house data professionals.
Saves Time
The whole process of manually analyzing, verifying, and correcting every record within the business database isn’t just complicated but time-consuming as well. Hence, procuring professional dataset cleaning services can help you focus on the core activities of your business while maintaining clean, accurate data.
Aside from these benefits, here are some other advantages of outsourcing our data clean up solutions:
- To ensure security and privacy, we employ secure web servers & FTP uploads, non-disclosure/confidentiality agreements, and virtual private networks.
- 99% compliant with Service Level Agreement (SLA) standards.
- An expert team of data cleaning and data entry professionals.
- Multilingual specialists that can easily work in different languages & solve any business record quality problem – dataset cleaning tasks can be performed in any desired language (s).
- Our customer support team is available 24/7 and you can reach them either by phone or email.
Procure Cost-Effective B2B Data Cleansing Solutions For Premium B2B Data
When you procure professional dataset cleaning services, you get high-quality business data hygiene solutions that follow stringent procedures. This makes it easy to eliminate or rectify records that are corrupt, missing, or inaccurate from your business database. This enables B2B businesses to dramatically minimize the time and also the resources spent on cleaning or scrubbing data.
We’re a leading B2B data solutions provider that can help improve your outdated CRM and marketing databases to boost your B2B marketing operations dramatically.
Connect with us
1-786-504-0164 or email us at
info@insightsbusinessolutions.com